A Visit to the Gucci Museum

"Quality is remembered long after price is forgotten."

Aldo Gucci

Source: http://blogtope.com.br/blog/?p=2692

Our class visit to the Gucci Museum was our first real trip into modern Italian fashion.  From the very first room, the one filled with handbags, it was clear that Guccio Gucci had a specific vision in mind when he developed the now-famous brand.  The equestrian theme present throughout the iconic pieces we viewed - from the horse bit to the equestrian stripe - clearly indicates an upper-class clientele, and an appreciation for the finer things in life.  This understated connection drew in the type of client that could both appreciate and pay for high-quality items, furthering the reputation of the brand as an elite label.

Source: http://www.gucci.com/us/worldofgucci/mosaic/the_house_of_gucci/gucci_museo

In addition to the famous equestrian theme throughout the museum, we also saw a remarkable floral pattern that was designed for and inspired by Grace Kelly.  Completely different from the other patterns we observed, the floral design perfectly mirrored feminine delicate nature in vibrant color.  The pattern was not only beautiful, but it seems to have a timeless appeal as well.

Source: http://iconic-resources.com/2012/09/06/gucci-museum-and-house/

Finally, as we mulled around the bookshop and cafe, we became aware of the total lifestyle that Gucci embodies.  The well-dressed people, sitting and sipping coffee as they read or chatted with a friend, exemplified the life of the Gucci client - relaxed, stylish, and fashionable in all respects.